Launch Producer, Business Marketing

About the role

ABOUT THE TEAM

Business Marketing helps knowledge workers, developers, and business decision-makers understand and adopt OpenAI’s products, supporting both self-serve growth and our managed sales team. Our creative work makes complex capabilities clear, grounded, and human as they move from the lab into businesses and everyday work.

ABOUT THE ROLE

We’re looking for a hands-on Launch Producer to build and run a repeatable, scalable creative production engine for Business Marketing launches, spanning new models, products, and capabilities, as well as solutions and use cases.

You’ll help shape the right creative and video approach for each launch, then lead production from brief through delivery. Most launches center on owned and social channels, and leverage video as a primary medium to explain new products and capabilities. Our largest launches also shape broader brand marketing, requiring coordination with Integrated Marketing and Media.

This role combines building the system with running the work. You should be equally comfortable improving a workflow, leading a shoot, and partnering with a motion designer.

IN THIS ROLE, YOU WILL

- Lead launch intake and planning, aligning creative scope, resources, and timelines with launch priorities.

- Partner with Product Marketing, Integrated Marketing, creative leads, and subject-matter experts to translate launch goals, audiences, messaging, and technical capabilities into compelling briefs, scripts, demos, and customer stories.

- Produce videos at varying levels of fidelity, including demos, motion graphics, sizzle videos, explainers, and talking-head or testimonial videos featuring OpenAI talent and customers.

- Lead production end to end: budgets, schedules, resourcing, shoots, post-production, and delivery. Consolidate feedback and approvals, manage dependencies, and surface risks and decisions early so assets are ready to ship.

- Partner with Creative Operations to assemble and manage the right production team for each launch, drawing on your trusted bench of freelancers, agencies, and production partners alongside internal talent. Set clear scopes, expectations, and quality standards.

- Plan assets for owned and social distribution, including formats, cutdowns, and channel-specific adaptations. Coordinate usage rights, accessibility, quality control, and final delivery requirements with the relevant partners.

- Partner with Demand teams to translate launch strategy into demand-generation creative, informing briefs, asset needs, and cutdowns while those teams own demand execution.

- Coordinate with Integrated Marketing and Media on major launches with broader brand and paid-media implications.

- Build reusable workflows, templates, and production approaches. Use AI-enabled tools, post-launch learnings, and asset performance to improve speed, quality, and effectiveness without adding unnecessary process.

YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE

- 12+ years in integrated creative production, digital production, program management, or a related field, with a proven track record of managing complex creative initiatives.

- A true operator’s mindset: you can build a reliable production system and keep multiple launches moving through it.

- Strong storytelling and creative judgment, with hands-on experience leading video shoots and working with motion designers, editors, and other production specialists.

- An established network of creative and production talent, and sound judgment about the right team, scope, and approach for each brief, budget, and timeline.

- Fluency in post-production and delivering assets across social, owned, and demand channels.

- Clear, proactive communication and a collaborative working style. You build trust across disciplines, make tradeoffs visible, and keep teams aligned through shifting priorities.

- A scrappy, resourceful approach and comfort with ambiguity and tight timelines. You know when a simple demo is enough and when a launch needs a more ambitious treatment.

- A portfolio demonstrating end-to-end production leadership across fast-turn and larger-scale work, with your specific contribution and outcomes clearly identified.

Work Location: San Francisco

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.