Senior Business Manager, D2C Americas

About the role

Our mission at ŌURA is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We are looking for a Senior Business Manager to help drive the performance and growth of ŌURA's Direct-to-Consumer (D2C) business across the Americas. Reporting to the Senior Director of D2C Growth & Innovation, this role will establish the operating cadence and business performance frameworks needed to understand key growth drivers, identify opportunities, and inform business decisions.

The ideal candidate brings strong business judgment, analytical fluency, and a deep understanding of e-commerce operations. You will work cross-functionally with Analytics, Finance, Marketing, and Commerce teams to connect business performance to priorities and turn growth opportunities into measurable results.

This is a hybrid role out of our San Francisco office.

What You Will Do:

Establish the D2C business operating cadence: Build weekly, monthly, and quarterly business reviews, executive scorecards, consistent metrics, and scalable reporting frameworks to drive visibility and decision-making.

Drive business performance insights: Connect hardware sales, traffic, conversion, product mix, and membership attach to understand key business drivers, explain performance against plan, and identify opportunities for growth.

Identify funnel optimization opportunities: Partner with Analytics and Commerce Product to identify conversion opportunities across the D2C purchase journey, prioritize improvements, and track their impact on business performance.

Evaluate growth effectiveness: Partner with Analytics and Finance to assess the business impact of promotions, discounts, and growth initiatives, including incrementality and potential cannibalization across channels and customer segments.

Size growth opportunities: Develop business cases, forecasts, and scenarios to quantify growth opportunities, evaluate trade-offs, and inform prioritization and investment decisions in partnership with Finance.

What you'll bring

8+ years of experience in business operations, business management, or e-commerce, ideally within a D2C consumer business.

Strong understanding of e-commerce business drivers, including traffic, conversion, product mix, pricing, promotions, and customer purchasing behavior.

Experience establishing business operating rhythms, performance reviews, and cross-functional planning processes.

Strong analytical and quantitative skills, with the ability to interpret complex data, identify performance drivers, develop business cases, and translate insights into actionable recommendations.

Strong Excel/Google Sheets skills and familiarity with analytics and BI platforms such as Amplitude, Tableau, or Databricks.

Excellent business judgment, executive communication, and cross-functional collaboration skills, with the ability to bring structure and clarity to ambiguous business challenges.

Highly proactive, intellectually curious, and comfortable building processes and operating frameworks from the ground up.

Nice to have:

Experience in high-growth consumer technology, wearables, or subscription businesses.

Familiarity with conversion optimization, experimentation, and incrementality measurement.

Experience evaluating pricing, promotions, and channel performance, including potential cannibalization.

Benefits

At ŌURA we care about you and your well-being. Everyone here at ŌURA has a ring of their own and we are continually looking to improve employee health.

What we offer:

Competitive salary and equity packages

Health, dental, vision insurance, and mental health resources

An Ōura Ring of your own plus employee discounts for friends & family

20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off

Paid sick leave and parental leave

ŌURA takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

Region 1 (San Francisco Bay Area): $170,000 - $200,000

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).

ŌURA is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at ŌURA are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

Our jobs are listed only on the ŌURA Careers page and trusted job boards.

We will never ask for personal information like ID or payment for equipment upfront.

Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: ŌURA does not accept agency resumes. Please do not forward resumes to our jobs alias, ŌURA employees, or any other organization's location. ŌURA is not responsible for any fees related to unsolicited resumes.